Attracting quality tenants to a furnished rental in Australia is about more than just having furniture in the property. It is about creating a home that feels ready to live in from day one, with the features and setup that modern renters actually need. In a tight rental market, the right upgrades and presentation can make the difference between a property that sits empty and one that attracts serious, long-term tenants.
Recent research shows that Australian renters are increasingly focused on practical features that support daily life. The 2026 Australian Renter Survey, produced by CBRE Research with REA Group, found that renters prioritise home security, car parking, and pet-friendly facilities above amenities such as gyms and co-working spaces. Other 2026 research highlights that in-unit laundry, dedicated workspaces, and reliable high-speed internet are among the top features tenants look for when choosing a rental.
What quality tenants are looking for in 2026
Quality tenants are typically professionals, relocators, contractors, or families who need a stable home for a defined period. They are not just looking for a bed and a sofa. They want a property that supports their daily routine, their work, and their lifestyle.
Based on 2026 renter surveys and property manager insights, the features that matter most include security and safety, with secure entry systems, functioning locks, good external lighting, and safe parking being top priorities for many renters. In-unit laundry is also essential, with having a washing machine in the property considered a necessity by 64 per cent of renters and a major factor in tenant satisfaction for medium-term stays. Dedicated workspace is increasingly important, and with remote work now common, a proper desk and chair, good natural light, and reliable internet are essential for many tenants. High-speed internet, particularly fibre NBN or reliable fixed broadband, is a key decision factor, especially for professionals working from home. A functional kitchen with modern appliances, adequate bench space, and proper cookware signals that the property is ready to live in. Quality bedroom setup, including a comfortable mattress, good storage, and adequate lighting, directly affects tenant satisfaction and retention. Parking, particularly secure or undercover parking, is a major priority in cities where street parking is limited. Pet-friendly features such as fenced yards, easy-to-clean flooring, and nearby parks are increasingly important as more renters have pets.
These features do not need to be luxury. They need to be functional, durable, and well maintained.
Upgrades that deliver the best return
Not all upgrades deliver equal value. Some improvements can lift rent, reduce vacancy, and attract better tenants, while others add cost without meaningful benefit.
Based on 2026 investor guides and rental renovation data, the highest-return upgrades for furnished rentals include fresh paint throughout, as a neutral, clean paint job costs $3,000 to $6,000 but can add $8,000 to $15,000 in value and significantly improve inspection impressions. Kitchen refresh with new doors, benchtops, and handles costs $8,000 to $12,000 and can add $15,000 to $25,000 in value, with a high return on investment. Bathroom update by modernising fixtures, cabinetry, and lighting costs $10,000 to $18,000 and can add $15,000 to $25,000 in value. New flooring by replacing worn carpet or damaged flooring costs $5,000 to $12,000 and can add $10,000 to $20,000 in value. Air conditioning by installing split-system air conditioning costs $2,500 to $5,000 and can support a $10 to $20 per week rent increase, plus it is tax deductible as plant and equipment. In-unit laundry by adding a washer-dryer is one of the strongest rent drivers, with 64 per cent of renters considering it a necessity. Security features such as security screens, deadbolts, exterior lighting, and secure parking improve tenant confidence and can reduce vacancy.
Lower-cost improvements that still make a difference include modern lighting by replacing outdated fixtures with LED or contemporary lighting, which improves the feel of the property at low cost. Storage solutions by adding wardrobes, shelving, or kitchen storage makes the property more functional for medium-term stays. Professional presentation with clean, well-lit photographs and a decluttered property improves enquiry quality and inspection turnout.
Importantly, some upgrades do not deliver strong returns. For example, a pool can increase appeal for some renter markets but also brings ongoing maintenance, safety, insurance, and compliance obligations. Landlords should assess local demand and whole-of-life costs before installing one.
How to present your furnished rental effectively
Presentation matters as much as the upgrades themselves. A well-presented property signals that it is cared for and ready to live in.
Use real photographs, as stock images or AI-generated photos reduce trust. Real photographs that accurately show the property improve enquiry quality. Highlight key features in the listing by clearly stating what is included, such as high-speed internet, in-unit laundry, dedicated workspace, secure parking, and pet-friendly terms. Keep the property clean and well maintained, as cleanliness, functioning appliances, and good lighting create a positive first impression at inspections. Price appropriately for the features offered, as a well-priced property with clear inclusions attracts more serious enquiries than an overpriced one with vague details.
How EzyFlats supports landlords in attracting quality tenants
EzyFlats is designed to help landlords present furnished homes through a more structured and transparent process. Listings are reviewed before publication and use real property photographs, helping renters understand the home, furnishings, and key features before they apply.
Renters complete verification steps as part of the platform’s application process, including identity, income, and reference information. Digital agreements and item-by-item photo condition reports help create a clearer record of the property and included furnishings at move-in.
These measures do not guarantee an occupancy outcome or eliminate a landlord’s responsibilities. However, accurate presentation, organised documentation, and clear communication can help reduce uncertainty for both landlords and renters.
The practical takeaway for landlords
The best furnished rentals are not necessarily the most expensive or heavily upgraded. They are the homes that are clean, secure, practical, honestly presented, and properly matched to the people most likely to rent them.
Before spending on an upgrade, consider whether it improves daily life for the intended renter, whether it is durable enough for the property’s use, and whether the likely benefit justifies the full cost. Local market evidence, independent quotes, and professional advice are more useful than relying on a generic national return figure.
This article is general information only and is not legal, financial, or property advice. Renovation costs, rent uplifts, and tenant preferences vary by location, property type, and market conditions. Landlords should assess their individual circumstances, check current market data for their suburb, and seek appropriate advice before making investment or renovation decisions.